Budget Planning & Revenue Forecasting

Build smarter ad budgets with forward-looking models that tie spend directly to revenue.

One of the most overlooked aspects of paid media success is proper budget allocation and forecasting. Too many businesses either underinvest in winning channels or overspend on campaigns with no clear path to ROI. I bring a financial lens to ad strategy—grounding every campaign in data-backed projections for cost-per-lead, close rate, and revenue potential.

We start by modeling your funnel economics: How much traffic do we need to hit your revenue goals? What are realistic CPL, CPA, and conversion benchmarks for your market? From there, I reverse-engineer budgets and create performance targets tied to your sales pipeline or lead flow needs. This isn’t about vague goals—it’s about answering: “What do we need to spend to confidently scale revenue?”

If your current ad budget feels like a guessing game, I’ll turn it into a clear, predictable engine for growth—with real numbers to guide your next move.